Brand vision as the moderator variable for the company culture and brand perception
نویسندگان
چکیده
منابع مشابه
Veloutsou, C. (2015) Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
Purpose – Research has established that trust, satisfaction and the attitude towards the brand contribute to the development of brand loyalty. However, consumers do not see brands only as transaction facilitators, but as relationship partners. The exploration of the role of brands in the development of bonds with consumers is still limited. This paper examines whether the strength of positive b...
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ژورنال
عنوان ژورنال: Corporate Ownership and Control
سال: 2015
ISSN: 1810-3057,1727-9232
DOI: 10.22495/cocv12i4c7p6